Get the Most Out of Your Google Ads Performance Max Campaigns
If you’re already advertising on Google, whether it’s via the search engine or YouTube, you may be wondering how to take your ad campaigns to the next level. One way to do this is through performance-based marketing – in other words, using Google ads performance max campaigns. This type of campaign allows you to get in front of consumers before they even click on your ad, and gives you an opportunity to win their business before anyone else can. Here are three tips on how to get the most out of your Google ads performance max campaigns.
Select the right goals
If you're using a PPC campaign to drive traffic, then your goals are likely to be conversion-driven. That's because you're paying for clicks, not just impressions.
If you're running a SEM campaign, your goal is typically conversions.
Digital marketing campaigns can have a variety of goals, but they generally include increased brand awareness and customer loyalty. The key is to match the type of campaign with the desired outcome.
If you're using SEM or SEO as a lead generation tool, then pay per lead is the way to go (so look for SEM performance max or SEO performance max). And if you want to create more in-depth content on your site, then use ppc or sem as an objective that doesn't require purchases by consumers.
Improve Quality Score
Google's Quality Score is a 1-10 ranking that is used to estimate how relevant your ads are, and it has a major impact on your costs per click. The higher your Quality Score, the less you will have to pay for an ad click. To maximize your Quality Score, follow these tips:
1) Have text in both headlines and ads that focus on a single product or service. 2) Include keywords in your copy (but not too many). 3) Choose specific target keywords that are directly relevant to what you're selling. 4) Include social media links (such as Twitter and Facebook pages) in your ad copy so you can increase traffic on those platforms. 5) Make sure all of your contact information and website address are easy to find within the ad.
Add Negative Keywords
Digital marketing is a great way to get new customers, but it can be difficult to manage. One tip to help you is adding negative keywords. These are words that you want your ad not to show up for. For instance, if your product is a car but your customer base includes people who need a car and people who want a car, then you would add the word need as a negative keyword so that your ads don't show up when someone searches for need. The best way to find these negative keywords is by doing a search for what you offer and seeing what comes up in the autofill box.
Check Landing Pages
A landing page is a single web page that represents your business or product. You may have more than one landing page depending on how you are marketing it. Landing pages are important because they provide a page where visitors can go to find out about your product and convert into customers.
When you use Google ads for performance max campaigns, you will want to create a landing page for each campaign you set up. This way, people who click on your ad will be directed to the correct destination and won't be confused about what they're clicking on.
It's also important to optimize these pages for search engine optimization (SEO) so when someone searches for relevant keywords, your landing page appears higher in the search results. This will help increase clicks through and ultimately increase conversion rates! Be sure to stay consistent with naming conventions so it's easy for people to remember which landing page they went to and not accidentally click on another.
Performance Max campaigns are a great way to get started with advertising on Google, but there is more to it than just setting up your campaign and waiting for conversions. The best way to make sure that you're getting the most out of your performance max campaign is by reviewing and making adjustments regularly. By following these tips, you'll be able to increase your conversion rates and see a return on investment from the time and money you've spent.