Why you Should Use Google Smart Bidding for Your Google Ads
The Google AdWords system can be tricky to navigate, especially if you’re not familiar with it or have never managed an ad campaign before. However, one of the simplest and most effective features of Google AdWords isn’t well-known by the general public, and that feature is called smart bidding. This feature allows you to have more control over your bids so that you spend more time actually marketing your business instead of trying to figure out how much to bid in order to get more customers.
A brief history of ads bidding
Google Smart Bidding is a bidding strategy that allows advertisers to bid strategically across the Google Display Network, YouTube, and Gmail. It was introduced in 2009 as an addition to AdWords and has since grown to be one of the most popular bidding strategies. Smart Bidding Strategies are also known as Bid Strategies, which allow you to take advantage of ad auction dynamics on the internet. While traditional keyword-level bidding may work well in some cases, such as when only a few bids are involved, it becomes inefficient when there are many bidders competing for the same keyword. Smart Bidding Strategies like Enhanced CPC (ECPC) can help you outsmart your competitors by automatically optimizing your bids to win more impressions with less money. Other Smart Bidding Strategies include CPM Maximizer and Target CPA (CPA).
How does Google Ads smart bidding work
Google Adwords is a great way to advertise your business online and Google smart bidding automatically adjusts the bids that you set on keywords. With this system, Google will set your bids based on the expected value of a conversion. It's worth noting that there are two types of smart bidding: automatic and manual. Automatic bidding means that Google will automatically adjust your bids as needed but if you prefer to control the bid levels manually then you can use manual bidding instead. Either way, Google smart bidding allows you to get more clicks at lower cost while still maintaining the same amount of impressions.
How to use smart bidding in campaigns
To use smart bidding in your campaigns, first click the Settings tab on the left-hand side of your AdWords dashboard. Next, go to Ads and Extensions. Choose Search Network only from the drop-down menu to be able to select a smart bidding type. Select a bidding strategy by clicking on it and then clicking Next. When you get to the page that follows, you will see all of your campaign bids as well as how much they are costing you each day. Click Change bid next to any campaign or ad group that you want to adjust. A pop up box will open with three choices: 1) Auto Bid 2) Manual Bid 3) Max CPC Bid 4) CPM Cost Per 1k Impressions: Auto Bid is usually selected because the software automatically calculates an optimal bid for a given keyword at any given time.
Step by step instructions on how to set up your account
Google smart bidding is a feature on Google Ads that makes it easier to manage bids and budgets across your campaigns. To set up Google Smart Bidding, you'll want to head to the 'Settings' tab in your AdWords account, then scroll down to find the 'Ads' section. Here you can choose from a few different settings: Standard Bid Strategy, Enhanced CPC Strategy, or Target CPA Strategy. For those not familiar with Google Ads, there are three options when selecting a bidding strategy.
1) Standard Bid Strategy - The campaign will always try to show your ad as often as possible at the bid you specify.
2) Enhanced CPC Strategy - The campaign will try to show your ad whenever it's likely to get the most clicks while still maintaining your budget. It bases its decisions on how much people are willing to pay per click by using factors like keyword competitiveness and ad quality score.
Additional tips and best practices
The best practices for Smart bidding are: - Bid at the lowest possible level to keep your ad running and bid on a broader set of search phrases. I have found that setting a low cost per click (CPC) with smart bidding is more effective than lowering bids in AdWords manually, because it does not stop my ads from showing up in searches for related terms. I can usually find other keywords related to my niche by searching with the command intitle followed by whatever I want to search for, like intitle:home insurance.
It's also important to change settings often because they're very dynamic, especially if you're an advertiser who changes your ads frequently or has specific campaign goals or budget needs.